You are ready to try video marketing, but first things first: to find the best video production companies to produce the video content.
Below are some pointers on what to look for when evaluating some prospective video companies:
Their Quality Meets Your Standard
No production company is able to produce more than their quality of current portfolio. The best works in the portfolio is their highest level of quality, their worst videos, their lowest. Only hire a production company whose work you like.
They Meet Both Your Production and Creative Needs
Begin by identifying your creative needs. Do you need a company that will handle just the physical production, or does the company need to marketing research and come up with creative concepts that matches the insights?
Not all video production companies can take project from concept to delivery, some handle only the physical production. If they say they are capable of creative conception ask to see some of their previous pitchbooks and that will give you an idea into their conception capabilities.
They Meet Your Budget Cap
There was once a time when budgets were unlimited – unfortunately, I don’t remember it. Some production companies only handle projects within a certain budgets, and will not take projects below a certain cap. Be ready to provide a budget for the production if you are asked.
They Are Able to Meet Your Deliverable Dates
Video production companies are busy entities, and depending on the production schedule, they may not always be available for the project that needs a quick turnaround.
Provide some estimates of your deliverable dates, and ask if the company can meet deadline.
They Come Recommended From Previous Clients
Ask the video production companies for some contact names from previous clients that you can contact to get recommendations. Follow up on the names, and let the recommendations influence some part of your decision making process.
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