On TV Commercial Production Companies, Sriracha and An Intern Named Martin

As one of the few premier TV commercial production companies in New York and Los Angeles Sinema Films has been delighting advertising and brand executives with our TV work. Our clients have come to expect that our work will shatter the TV screen, fly through the living room and like fine dust after desert storm, settle calmly into the consumer’s memory, boosting brand recognition and all other nice metrics.

Really? Your clients expect all of this drama?
Yes.  In that exact order.
And you know what’s the best part of this?

What’s the best part of this ?
Our campaigns deliver. All. Of. This. And then some more.
Because we are Sinema Films.
Because our creatives have won several awards on the TV production campaigns they have worked on.
Because our creatives live for the moment when you will call in and deliver the news that the campaign has pushed sales beyond the nice metrics you had set.

Tell me more.
We have 6 Tellys, 3 Cannes and more than 14 spots for the Super Bowl.

So … what does that have to do with me  ?
So … we are one of the few TV commercial production companies that is committed to good work that actually sells goods.
So … we are one of an even smaller group of TV commercial production companies that is committed to producing not just any other TV campaign, but one that will burst onto the TV screens and snatch market share from right under the noses of your competitors.

Thanks for the note. But our name is not All Creative Companies.

Seriously ? Will you do that ?
Until we have stolen that market share, we won’t rest easy and will probably end up paying good money to shrinks to ease this anxiety. So we just prefer to do awesome work and smash your competition. Then head to The Standard and celebrate.

In 140 characters or less – all together now : We are here to steal the show. And hand you the victory. #areYOUready #dontTRY@home

That’s what all creative companies say.
Thanks for the note. But our name is not All Creative Companies.
We are Sinema Films.

Who are your past clients ?
Suzuki. Mazda.
Starr Insurance. IronFX.
Beautyblender. Erno Laszlo.
Tide. Nike.
Tech start ups. Fortune 500. Inc 5000.

Can I just talk to a producer? Who wrote this copy? Is there an adult at this company ?
Please email our producers at production@sinemafilms.tv.
Our producers will email you right back. They are adults … I think ?

btw :
Our intern Martin from NYU wrote this copy. He has the dirt on everyone in the office, and unless it was posted verbatim, he promised to release that dirt on the net … so here we are.

I see. Please keep Martin away from me. What is your creative process ? Do you have a secret sauce?
We are committed to building strong relationships with our clients.
As a TV commercial production company we begin each business partnership with one simple question : Are we treating our clients in the way that we would like to be treated ?
Are we delivering results that we would want if we were on the other side of the table ? Does this steal the show and hand you the victory … You get the idea.

From this Golden Rule, clients have grown into genuine friends and supporters of our work.
On sauces, we like Sriracha. It’s not hidden or anything, we keep it in the fridge. Not sure if that makes it a secret sauce … but yeah ..

In  a few words, why should I give you my business?
During each production our producers are working around the clock to make sure the TV spot looks just slightly better than perfect. We are the hardest working TV commercial production company on both East and West Coast, period. To quote a modern sage, some call it arrogance, we call it confidence. (Beyoncé, circa 2008 )

 

 

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